Erin Crocker
I build digital systems that actually work.
I’m a designer, developer, and digital operations specialist focused on building websites, workflows, and reporting systems that bring clarity to complex work.
What I Do
Web & UX
Websites built for real humans — clear, fast, and easy to maintain.
Automation & Operations
Workflow systems that reduce bottlenecks, improve communication, and keep teams moving.
Analytics & Reporting
Tracking and reporting frameworks that make performance measurable, consistent, and easier to act on.
Featured Work
Palmetto Wellness
Website redesign + service architecture for a functional medicine practice.
A modern, trust-focused website built to support a growing healthcare brand with clear service structure and improved user flow.
Sales → Ad Ops Workflow Automation
Cross-team intake and project pipeline system.
Built an internal request workflow using Jotform, Trello, Teams, and Dropbox to streamline handoffs, standardize communication, and increase visibility across teams.
Campaign Reporting Framework (WJBF)
Standardized multi-platform reporting template.
Consolidated performance data from vendor dashboards, Google Ad Manager, Meta, and GA4 into a repeatable branded reporting format that saved time and made training significantly easier.
I’m someone who thrives at the intersection of creative and technical work — especially when things are messy, scattered, or inefficient.
My strength is building systems that make digital work easier to manage: clearer processes, cleaner reporting, better handoffs, and websites that support real goals instead of creating more work.
About